Modern football kits have become luxury items disguised as fan merchandise. With shirts costing £70–£120 and clubs releasing multiple designs each season, families are being priced out of one of football’s simplest joys: wearing their team’s colours. This isn’t a counterfeit crisis — it’s an affordability crisis. Parents aren’t choosing fakes out of rebellion; they’re choosing them because loyalty shouldn’t require a credit check. If football is the people’s game, it needs to be priced that way.

An inside look at how I plan, design, and deliver high-energy event campaigns — from first idea to packed dance floor. Walkabout Cardiff is one of the city’s most established sports venues — a place where atmosphere matters and every weekend tells a different story. From themed nights to Six Nations weekends and massive sports events, no two days are the same. As the creative behind the visuals, my job is to turn each event into an experience people want to be part of — online and in person....

From factory fields to European finals, the history of women’s football is one of grit, passion, and progress. This post charts the rise of the women’s game after WWII — culminating in a proud moment for Wales as the national team qualifies for UEFA Women’s Euro 2025 in Switzerland.