The Championship may be football’s most exciting league, but it’s also one of its most financially dangerous. Why do clubs lose millions chasing promotion?

The FIFA World Cup is marketed as football's ultimate shared experience. A global festival. Nations together. The people's game, played on the biggest stage imaginable. But somewhere between France in 1998 and North America in 2026, that promise quietly changed. Not through slogans. Not through branding. Through prices. THE NUMBER THAT CHANGES EVERYTHING In 1998 , the cheapest ticket to the World Cup Final cost around $46 . In 2026 , the cheapest officially listed ticket for the World Cup...

Modern football kits have become luxury items disguised as fan merchandise. With shirts costing £70–£120 and clubs releasing multiple designs each season, families are being priced out of one of football’s simplest joys: wearing their team’s colours. This isn’t a counterfeit crisis — it’s an affordability crisis. Parents aren’t choosing fakes out of rebellion; they’re choosing them because loyalty shouldn’t require a credit check. If football is the people’s game, it needs to be priced that way.